Statistics and insights related to the pet-care industry
When adopting a pet, you are giving a second chance to an animal whereas at the same time, you allow the shelter to devote its resources to save another one. Most adopters find their new family members by looking online at the web catalogs of different animal welfare organizations.
These catalogs, receive most of the traffic during weekends. Sunday is the day with most visits with 12% more traffic than the weekly average; Saturday comes second with 7% more traffic than the weekly average. As for the least busy day, it is Thursday with 10% less than the weekly average.
It is important to keep this information in mind when publishing an animal on the adoption catalogs. Shelters could take advantage of the weekend to publish animals that have difficulties finding a new home as it is the time of the week when they would have more visibility.
Visits per day compared to the weekly avegare
This behavior is related to our job schedule. Most people have more free time during the weekend and it is when they can spend more time online and look for their new family member. During the week, especially Wednesdays and Thursdays, our busy schedule leaves less room for such activities.
Source of the data
11pets: Adopt is the most complete platform available today for the management of animal welfare organizations and is used by more than 100 shelters from all over the world. The data presented in this report comes from the actual operation of the shelters that are using the platform and participated in this study. This is why the give a so accurate picture of the reality. The data regards the traffic of different European shelters during the last 2 years.
Although the adoptions are increasing, there are still millions of animals without a home. Consider giving them a second chance, you will rewarded forever. If you are looking for a new family member, check the adoption catalog of 11pets. There are thousands of animals from reputable shelters; for sure you will find your new best friend.
You can use information from this report only for personal purposes and by including the corresponding citation to the 11pets.com site. For the use of the data for implicit or explicit commercial purposes, it is necessary to previously obtain the written consent of 11 PETS LTD.
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